On The Edge Media
Who we are
At On The Edge Media, we’re a Boston-based PR, social media, and content creation agency built to help brands stand out in today’s fast-moving digital world. We specialize in amplifying restaurants, lifestyle brands, liquor and spirits companies, health and wellness practices, and local businesses across New England and beyond, crafting strategies that drive awareness, engagement, and measurable growth.
What sets us apart is our bold, creative, and authentic approach. We don’t just manage campaigns, we tell stories that resonate, spark conversations, and build lasting connections between brands and their communities. Our team combines deep industry experience with a trend-driven perspective, ensuring that every project delivers both impact and innovation.
Our philosophy is simple: Be Different. Be Trendy. Be On The Edge.
From PR campaigns and media outreach to social media strategy, influencer partnerships, and SEO, we create integrated marketing solutions that push boundaries and keep our clients ahead of the curve. We have partnered with restaurants and hospitality groups looking to grow their presence, liquor brands eager to expand awareness in competitive markets, lifestyle brands seeking to inspire everyday living, health and wellness providers aiming to build trust and visibility, and local businesses ready to establish a strong digital identity. Every strategy is tailored to the industry, the audience, and the brand’s goals, with one clear focus, delivering authentic connections and measurable results both online and off.
Clients
01
Influencer Marketing
Our influencer marketing service helps your brand connect with the voices that matter most. We collaborate with influencers, from niche micro-creators to larger personalities, who align with your audience and reflect your brand values. These authentic partnerships go beyond traditional ads, creating relatable content that builds trust, sparks conversations, and drives engagement.
From campaign strategy and influencer outreach to content management and performance tracking, we handle the process end-to-end. The result is measurable impact: stronger visibility, deeper community connections, and increased brand loyalty.
02
Content Creation
Our content creation service brings your brand’s story to life with strategy-driven photography, video, graphics, and copywriting. We craft high-quality content designed to capture attention, connect with your audience, and inspire action across social media, websites, blogs, and branded campaigns.
Every piece is built around your brand’s voice and business goals, blending creativity with digital strategy to maximize engagement and results. With consistent, authentic storytelling, our content marketing helps your brand stand out in a crowded online space.
03
Email Campaigns & Strategy
Our email marketing service helps your brand stay connected and build stronger relationships with your audience. We design and manage engaging campaigns and newsletters that combine compelling content, smart segmentation, and automation to boost open rates, clicks, and conversions.
From strategy to execution, we create personalized emails that tell your story, showcase your offerings, and drive measurable results—building loyalty while keeping your brand top-of-mind.
04
Social Media Campaigns
Our social media campaign service helps your brand cut through the noise with content that engages, inspires, and converts. We design and execute campaigns tailored to each platform, whether Instagram, Facebook, TikTok, or LinkedIn, ensuring your message reaches the right audience at the right time.
From creative concept development and content creation to scheduling, community management, and performance tracking, we manage the process end-to-end. Each campaign is built to spark conversations, grow brand visibility, and drive measurable results, keeping your brand ahead of trends and top-of-mind with your audience.
05
PR and Marketing Services
Our PR and marketing services are designed to put your brand in the spotlight and create lasting visibility. We develop and execute strategies that combine traditional media outreach with modern digital tactics, helping you connect with audiences, earn press coverage, and build a reputation that stands out.
From crafting press releases and pitching to top-tier publications, to managing brand messaging, partnerships, and promotional campaigns, we handle every detail. With a blend of creativity, industry connections, and data-driven strategy, our PR and marketing efforts strengthen brand awareness, drive engagement, and deliver measurable growth across multiple channels.
Selected projects
Qué Mas
Restaurant & Hospitality
Content Marketing Strategy & Creation, PR Placement, Influencer Partnership
Fuji Group
Restaurant & Hospitality
Content Marketing Strategy & Creation, Email Campaign Strategy, Influencer Partnerships
Bobbles and Lace
Fashion & Lifestyle
PR Placement, Supported Franchise Openings, Supported Branded Events
Project Paulie
Fashion & Lifestyle
PR Placements, Supported Collabortations, Influencer Partnerships
SmartSKN
Tech & Innovation
PR Placements, Influencer Campaign w/ Launch Party
Mass Ave Diner
Restaurant & Hospitality
PR Placments, Influencer Campaign
Client Spotlight
"Working with Derek and Tom from On The Edge Media has been an absolute game-changer for my business! For the past year, they’ve been managing social media for Revival, and I couldn’t be happier. Their energy is infectious, their creativity is unmatched, and their positive vibes are genuinely uplifting.
Beyond their incredible work on social media, Derek and Tom have helped me personally. They encouraged me to step out of my comfort zone and overcome my camera shyness, building my confidence not only as a social media presence
but also as a business owner. Their ideas and strategies have not only grown my online presence but, also made a tangible impact on my business's success.
If you're looking for a team that brings expertise, passion, and joy to what they do, Derek and Tom are the absolute best."
Thank you both for helping me—and Revival—shine!
Marissa
Owner
at Revival
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Kimberly A.
Senior Art Director
at REI
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Nina D.
Senior Art Director
at ALGO
"Working with Derek and Tom from On The Edge Media has been an absolute game-changer for my business! For the past year, they’ve been managing social media for Revival, and I couldn’t be happier. Their energy is infectious, their creativity is unmatched, and their positive vibes are genuinely uplifting.
Beyond their incredible work on social media, Derek and Tom have helped me personally. They encouraged me to step out of my comfort zone and overcome my camera shyness, building my confidence not only as a social media presence
but also as a business owner. Their ideas and strategies have not only grown my online presence but, also made a tangible impact on my business's success.
If you're looking for a team that brings expertise, passion, and joy to what they do, Derek and Tom are the absolute best."
Thank you both for helping me—and Revival—shine!
Marissa
Owner at Revival
Curious how we can help your brand thrive online?
Sign up for a free consultation!